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Sushruta Multispeciality Hospital

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Sushruta Multispeciality Hospital

Sushruta Multispeciality Hospital & Research Centre is a 100-bed multispeciality hospital in Hubballi, Karnataka, providing comprehensive healthcare services across all specialties. Established in 2006, it boasts a team of 10+ in-house consultants and 100+ visiting consultants dedicated to delivering high-quality, patient-centric care using state-of-the-art medical technology.

0 %

Increase in Revenue

0 x

Increase In Qualified Organic Traffic to the Website in 9 Months

  • Client : Scaling Sushruta Hospital
  • Industry : Healthcare

Bio:

Sushruta Multispeciality Hospital is a well-established healthcare provider known for its comprehensive medical services and expert healthcare professionals. Despite its excellent offline reputation, the hospital sought to enhance its online presence and attract more patients through its website.

The Objectives

  • Increase Organic Traffic: Increase the monthly website traffic significantly within nine months.
  • Improve Keyword Rankings: Improve search engine rankings for various medical services.
  • Drive Lead Generation and Conversions: Enhance online visibility and patient engagement.
  • Boost Revenue: Ultimately, aim for a substantial increase in revenue directly attributable to the SEO campaign.

The Challenges

  • Low Initial Traffic: The hospital started with a low baseline of website traffic.
  • High Competition:Competing with other multispeciality hospitals for ranking on medical service-related keywords.
  • Content Variety: Engaging a diverse audience requires varied and high-quality content.
  • Local SEO: A targeted approach was needed to boost visibility for specific medical services and locations.

How we helped Sushruta Multispeciality Hospital

Blog Creation:

  • Developed a comprehensive blog strategy focused on relevant eye care topics, patient success stories, and hospital updates.
  • Published informative and engaging blog posts that attracted and retained website visitors.

Creating Dedicated Location Pages:

  • Designed and optimized pages for each hospital location to enhance local SEO.
  • We ensured that each location page included specific details, such as services offered, contact information, and directions, making it easier for patients to find relevant information.

Dedicated Services and Doctors Pages:

  • Developed comprehensive pages for each eye care service and doctor, optimizing them for relevant keywords.
  • Included detailed information about the services, procedures, and doctors' expertise to build trust and authority.

Creating Resonant Content

  • Conducted thorough research to understand the target audience's needs and preferences.
  • Created high-quality content that resonated with the audience, addressing their concerns and providing valuable information.

Building High-Quality Backlinks:

  • Secured backlinks from reputable industry websites to boost the hospital's domain authority and improve search engine rankings.
  • Collaborated with healthcare influencers and medical professionals for guest posts and mentions.

What we Achieved

11 X

INCREASE IN MONTHLY TRAFFIC

11X Website Traffic Increase in Nine Months:

    • From: 209 monthly visitors.
    • To: 2,364 monthly visitors, achieving a substantial increase in traffic within nine months.

Improved Search Engine Rankings:

    • Achieved higher rankings for targeted keywords related to various medical services and treatments.
    • Enhanced visibility in search engine results pages (SERPs), driving more organic traffic.
sushrutahospitals.com Before

Enhanced Online Presence and Engagement:

    • Engaging blog content and optimized location, services, and doctors’ pages attracted and retained more visitors, resulting in longer visit durations and lower bounce rates.
    • Positive patient reviews and informative content added credibility, further attracting potential patients.

Ongoing Training and Support:

    • Provded ongoing training for the hospital’s marketing team to maintain and enhance the digital strategies implemented.

Conclusion:

We at Founders Media helped Sushruta Multispeciality Hospital achieve significant growth in online traffic and patient engagement. Through strategic blog creation, comprehensive content development targeted local SEO efforts, and building high-quality backlinks, we boosted the hospital’s online presence, improved search engine rankings, and attracted more patients. This resulted in a thriving digital presence that grows and engages more effectively with its target audiences.

sushrutahospitals.com after

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