Nandadeep Eye Hospital is India's leading super-specialty eye care hospital, offering world-class treatment for all eye diseases and conditions. With over 43 years of experience, state-of-the-art facilities, and a team of highly skilled ophthalmologists, Nandadeep is dedicated to providing exceptional eye care services and restoring vision through innovative approaches and compassionate care.
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Increase in Revenue
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Increase In Qualified Organic Traffic to the Website in 8 Months
Client : Nandadeep Eye Hospital
Industry : Healthcare
Bio:
Nandadeep Eye Hospital, a leading eye care institution, is renowned for its advanced treatments and skilled ophthalmologists. While the hospital has a strong reputation offline, it aimed to bolster its online presence and attract more patients through its website.
TheObjectives
Increase Organic Traffic: More than double the monthly website traffic within eight months.
Improve Keyword Rankings: Improve search engine rankings for eye care services and treatments
Drive Lead Generation and Conversions: Enhance online visibility and patient engagement.
Boost Revenue: Ultimately, aim for a substantial increase in revenue directly attributable to the SEO campaign.
TheChallenges
High Competition: The hospital faced tough competition in ranking for eye care-related keywords.
Content Variety: Engaging a diverse audience requires varied and high-quality content.
Local SEO: Boosting visibility for specific eye care services and locations needed a targeted approach.
How we helped Nandadeep Eye Hospital
Blog Creation:
Developed a comprehensive blog strategy focused on relevant eye care topics, patient success stories, and hospital updates.
Published informative and engaging blog posts that attracted and retained website visitors.
Creating Dedicated Location Pages:
Designed and optimized pages for each hospital location to enhance local SEO.
We ensured that each location page included specific details, such as services offered, contact information, and directions, making it easier for patients to find relevant information.
Dedicated Services and Doctors Pages:
Developed comprehensive pages for each eye care service and doctor, optimizing them for relevant keywords.
Included detailed information about the services, procedures, and doctors' expertise to build trust and authority.
Creating Resonant Content
Conducted thorough research to understand the target audience's needs and preferences.
Created high-quality content that resonated with the audience, addressing their concerns and providing valuable information.
Building High-Quality Backlinks:
Secured backlinks from reputable industry websites to boost the hospital's domain authority and improve search engine rankings.
Collaborated with healthcare influencers and medical professionals for guest posts and mentions.
What we Achieved
2.3X
INCREASE IN MONTHLY TRAFFIC
4.5K Monthly Traffic Increase in Eight Months:
From: 3,600 monthly visitors.
To: 8,100 monthly visitors, achieving a significant increase in traffic within eight months.
Improved Search Engine Rankings:
Achieved higher rankings for targeted keywords related to eye care services and treatments.
Enhanced visibility in search engine results pages (SERPs), driving more organic traffic.
Enhanced Online Presence and Engagement:
Engaging blog content and optimized location, services, and doctors’ pages attracted and retained more visitors, resulting in longer visit durations and lower bounce rates.
Positive patient reviews and informative content added credibility, further attracting potential patients.
Ongoing Training and Support:
Provded ongoing training for the hospital’s marketing team to maintain and enhance the digital strategies implemented.
Conclusion:
We at Founders Media helped Nandadeep Eye Hospital achieve significant growth in online traffic and patient engagement. Through strategic blog creation, comprehensive content development targeted local SEO efforts, and building high-quality backlinks, we boosted the hospital’s online presence, improved search engine rankings, and attracted more patients. This resulted in a thriving digital presence that grows and engages more effectively with their target audiences.
Contact us now, and together we'll propel your business to new heights withour proven local SEO strategies