Cauvery Heart & Multi-Specialty Hospital, a leading healthcare provider in Mysore, Karnataka. With over a decade of experience, they offer comprehensive medical services across various specialties, delivered by highly skilled doctors and state-of-the-art facilities. Our commitment to quality, innovation, and compassionate care ensures you receive exceptional treatment tailored to your needs.
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Increase in Revenue
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Increase In Qualified Organic Traffic to the Website in 8 Months
Client : Cauvery Hospital
Industry : Healthcare
Bio:
Cauvery Hospital, located in Mysore, is known for its top-notch healthcare services and experienced medical professionals. Although the hospital had a robust offline reputation, it sought to strengthen its online presence and draw more patients through its website.
TheObjectives
Increase Organic Traffic:Triple the monthly website traffic within eight months.
Improve Keyword Rankings: Improve search engine rankings for medical services and locations.
Drive Lead Generation and Conversions: Enhance online visibility and patient engagement.
Boost Revenue: Ultimately, aim for a substantial increase in revenue directly attributable to the SEO campaign.
TheChallenges
High Competition: The hospital faced intense competition in ranking for medical service-related keywords.
Content Variety: Engaging a wide audience required diverse and high-quality content.
Local SEO: Increasing visibility for specific locations and services required a targeted approach.
How we helped Nandadeep Eye Hospital
Blog Creation:
Developed a robust blog strategy focused on relevant medical topics, patient stories, and hospital news.
Published engaging and informative blog posts that attracted and retained website visitors.
Creating Dedicated Location Pages:
Designed and optimized pages for each hospital location to boost local SEO.
Ensured each location page contained specific details like services offered, contact information, and directions, making it easier for patients to find necessary information.
Dedicated Services and Doctors Pages:
Created detailed pages for each medical service and doctor, optimizing them for relevant keywords.
Included comprehensive information about services, procedures, and doctors’ expertise to build trust and authority.
Creating Resonant Content
Conducted extensive research to understand the target audience’s needs and preferences.
Produced high-quality content that resonated with the audience, addressing their concerns and providing valuable information.
Building High-Quality Backlinks:
Secured backlinks from authoritative industry websites to enhance the hospital's domain authority and improve search engine rankings.
Collaborated with healthcare influencers and medical professionals for guest posts and mentions.
What we Achieved
3X
INCREASE IN MONTHLY TRAFFIC
3X Website Traffic in Eight Months:
From: 1,400 monthly visitors in September 2023.
To: 4,200 monthly visitors in May 2024, tripling the traffic within eight months.
Improved Search Engine Rankings:
Achieved higher rankings for targeted keywords related to medical services, doctors, and hospital locations.
Increased visibility in search engine results pages (SERPs), driving more organic traffic.
Enhanced Online Presence and Engagement:
Engaging blog content and optimized location, services, and doctors pages attracted and retained more visitors, resulting in longer visit durations and lower bounce rates.
Positive patient reviews and informative content added credibility, further attracting potential patients.
Ongoing Training and Support:
Provided ongoing training for the hospital’s marketing team to maintain and enhance the digital strategies implemented.
Conclusion:
Founders Media helped Cauvery Hospital achieve remarkable growth in online traffic and patient engagement. Through strategic blog creation, comprehensive content development, targeted local SEO efforts, and building high-quality backlinks, we elevated the hospital’s online presence, improved search engine rankings, and attracted more patients. This resulted in a vibrant digital presence that continues to grow and engage more effectively with their target audiences.audiences.
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